Then, create content based on specific keywords related to that topic that link to each other to establish a broader authority for search engines. Linking to and from your own blog posts can also have a positive impact on your blog site’s rankings. Search engines like Google value images for certain keywords. Images and videos are among the most common visual elements displayed on the search engine results page. Now that you’ve selected your target audience and prepared a buyer persona, it’s time to figure out what content your readers want to consume.

This will improve your ranking by letting search engines know which SERPs best suit your post or page. Enabling the last updated date on WordPress posts can lead to more clicks. Although the publication date of a blog post does not affect a website’s search engine ranking, it is still visible in Google’s search results. As one of the best content management systems, WordPress is designed with best practices in mind to make it SEO-friendly.

In addition, incompatible or dishonest search engines that do not recognize the Robot Exclusion Standard may not obey the instructions of their robots.txt. Finally, a curious user can examine the folders or subfolders in your .txt robots file and guess the URL of the content they don’t want to see. You may not want certain pages on your site to be crawled because they may not be useful to users if they are in a search engine’s search results. For more information about robots.txt we recommend this guide on how to use .txt robots. With Google switching to a mobile-first index, it’s extremely important to make sure your site is optimized for mobile search.

It makes sense that the more time they spend on the page, the more relevant it will be to them. If your site takes more than a few seconds to load, you’ll likely experience high bounce rates, as visitors don’t want to stay and wait for sites to load slowly. In addition, search engines crawl fewer pages when they load slowly, which can make them difficult to index. Both search engines and site visitors love regularly updated, high-quality content. By creating content related to your industry, products, and services, you can improve your ranking in search results for keywords related to your business. Duplicate material can drastically reduce the tracking budget and tracking speed.

Competitive analysis of backlinks and take a look at the focus keywords they rank for. But don’t just spy, don’t forget to list your observations and the next steps you can take to improve your own search performance. Not only does it support visually impaired users, but it also allows search engines to accurately recognize and categorize images for their search results.

The number and quality of links to your site have a huge impact on your site’s ranking in search results. If you want to increase your ranking, you need to get relevant links from other high-authority sites. This sends positive signals search console insights, to Google, so getting links from a variety of reputable sites will help you achieve higher rankings in the search results. This example excludes all search engines from indexing the page and from following links on the page.

Mobile users expect the same functionality, such as comments and payments, and content on mobile devices, as well as any other devices supported by your website. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, you must provide all structured data and other metadata, such as titles, descriptions, link elements, and other meta tags, on all versions of pages. Recent data, another indirect SEO ranking factor, should be included in blog posts. Recent data provides visitors with relevant and accurate information that makes the reader’s experience positive. When you include a link to a credible site with original, up-to-date data, you are telling the search engine that this site is useful and relevant to your readers.

However, you can optimize it further to ensure the best search engine ranking and website performance. We don’t expect you to incorporate any of these SEO best practices into your content strategy right away. But as your website grows, so should your search engine goals. Once you’ve identified the goals and intent of your ideal readers, you’ll be well on your way to delivering relevant content that will climb the SERP rankings. To make this model work, choose the general topics you want to categorize.

Create an XML Sitemap file to ensure that search engines discover your site’s new and updated pages, with all the relevant URLs and the last modified dates of your main content. Managing most of the page-to-page navigation on your site through text links makes it easier for search engines to crawl and understand your site. When you use JavaScript to create a page, you use elements with URLs as href attribute values and generate all menu items when the page loads, instead of waiting for user interaction. Make it as easy as possible for users to move from general content to the more specific content they want on your site.